AMM StreamTech's dynamic ad-insertion is a new server-side ad-stitching method that works the same way for all distribution channels (IPTV, cable, OTT) and end devices whether it be linear TV or VoD. The Ads are seamlessly inserted into the native content stream.
The insertion points can be signalized in various ways at any point in the stream: the ads are inserted frame-accurately. If existing ad-blocks are signalized (e.g. SCTE), they can be automatically replaced.
The insertion is done just-in-time (JIT) in the transmultiplexing process. This allows targeted, even personalized delivery of ads within every single requested TV- or videostream.
The insertion works in real-time. This allows the use of programmatic ad-selling mechanisms, like real-time-bidding for all forms of video distribution, even for linear TV.
Dynamic targeted ad-insertion
AMM supports multiple ways of signaling ads:
The most common inline signalization is SCTE, a widely adopted standard for inserting cue points into a TV signal.
If no other signalization is available or desired, time-based insertion can be employed (e.g. every 10 minutes, Sunday at 08:00pm, ...).
Event based insertion is triggered by internal or external events (e.g. Zapping, Seeking, ...).
Customized signalization over HTTP.
With AMM StreamTech the internet targeting mechanisms can be used for linear TV and any form of unicasted TV- and video-distribution.
Ads are inserted on the fly into the individual content stream during the transmultiplexing process.
Every single stream can contain different ads, which enables an unlimited number of possible target-groups. It's the same process for TV and internet video streaming.
No additional hardware is needed; it's a pure software solution that is fully scalable in a cloud environment.
AMM's ad-insertion brings internet marketing mechanisms to linear TV and all screens:
The AMM Platform creates more - and more valuable - advertising space by inserting or replacing video ads in a data-driven and fully automated manner in linear/live TV and on-demand video.
New monetization opportunities
AMM's ad-insertion provides a flexible, customizable interface to connect third party functionality to the platform. With this interfaces it's possible to integrate:
AMM's platform gathers relevant user behavioral statistics that can be fed back to improve targeting and recommendations.